About this Service
About this ServiceI design strategic, modern logos for startups, Web3, SaaS companies, AI products, and innovation-led brands that need to look credible from day one.
With 10+ years of experience working primarily in the tech industry, I understand how ambitious companies need to position themselves visually: clear, confident, and instantly recognisable. Two of my logos have also been published in the internationally recognised LogoLounge books, alongside work from leading designers worldwide.
My approach combines strategic thinking with modern, minimal design. I don’t rely on trends, random symbols, or overcomplicated visuals. Every logo is built with intention — considering positioning, typography, scalability, and how the brand will actually exist across products, websites, presentations, social media, and real-world applications.
The best logos are usually the simplest visually, but the strongest strategically.
What You’ll Get
Final logo and variations
Typography, and colour direction
Logo variations for different applications and layouts
High-quality export files (SVG, PNG, PDF, JPG)
Usage guidelines and export kit
My Process
Positioning First
Before designing anything, I look at your market, competitors, audience, and brand positioning. A cybersecurity startup shouldn’t look like a wellness app. A premium AI company shouldn’t feel generic.
Concept Development
Every direction is built around an idea, not decoration. The goal isn’t just to create something attractive — it’s to create something distinctive and memorable.
Refinement
The selected direction is refined through typography, proportions, and real-world application testing to ensure consistency across every touchpoint.
---Good for: Startups, SaaS and tech companies launching something new, repositioning their brand, or refreshing an outdated identity.
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Why Clients Work With Me
10+ years of professional design experience
Award-winning designer
Published in LogoLounge Book
Strong experience in tech, SaaS, AI, and startup branding
Strategic, modern, bold design approach
Focus on long-term brand recognition
I work best with founders and teams who care about building a long-term brand and not just getting a logo file delivered.
A logo doesn’t need to explain everything. It needs to create recognition and trust fast.
Let’s create something people remember.
