About this Service
We will define the visual direction of your future website before the design process begins. We help align branding, aesthetics, user expectations, and market positioning through curated moodboards and research.
What We Need From You
Before we start, we’ll ask you to provide:
Completed project brief (we will provide a brief)
Existing branding materials (if available) or preferred color palette
Competitor examples
Website references you like
* Notes: what exactly you like in those references (typography, layout, colors, mood, etc.)
What’s Included
Brand and company analysis
Industry light research
Competitor visual analysis
Design trend exploration relevant to your niche
We create 3 unique visual directions for your website:
Moodboard 1 — closely aligned with your preferences
Moodboard 2 — alternative direction based on your references
Moodboard 3 — a strategic creative concept outside your initial vision, inspired by industry research and opportunities for differentiation
Each moodboard may include:
Typography inspiration
Color direction
UI references
Layout ideas
Visual style
Overall creative mood and atmosphere
Process
Step 1 — Discovery
Collecting all project information, brand assets, goals, and references.
Step 2 — Research
Analyzing competitors, industry standards, and visual opportunities.
Step 3 — Moodboard Creation
Developing 3 curated creative directions for the website.
Step 4 — Review & Iteration
Discussing feedback, refining ideas, and selecting the strongest direction for the future website design.
Deliverables
3 professionally curated moodboards
Figma presentation
Visual direction recommendations
Chosen creative direction for the next design stage
Notes
*Additional iterations may require extra hours.
**Delays in feedback may extend the timeline.
