About this Service
Full strategic redesign for B2B SaaS, AI, MedTech, FinTech, and regulated-industry companies whose current site no longer reflects the product, doesn't drive inbound, or breaks under content scaling. Strategy → research → design → Webflow → SEO/AEO foundation → CMS for growth → measurement.
This is not a redesign sprint. It's a 9-week engagement to rebuild your website as a growth system — a site that ranks in Google search, gets cited by AI (ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot), and gives your marketing team a CMS they can actually run.
What you get:
— Discovery phase: positioning audit, competitor matrix, search intent map, page list (must / optional / priority), buyer journey mapping, ICP refinement
— SEO/AEO audit and architecture: keyword research, content cluster mapping (pillar + spokes), competitor gap analysis via Ahrefs + DataForSEO, schema markup plan, AI crawler policy (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), Wikidata entity strategy where relevant, G2 / Capterra / Clutch citation lever planning
— Content structure: skeleton layout, FAQ and answer pack, internal linking map under intent, topical clusters
— Design phase: editorial visual style, 2–3 hero concepts, full design system, accessibility WCAG AA
— Copywriting partnership for hero, value proposition, FAQ, and CTA sections (deeper copy scope available as add-on)
— Webflow build: components, fully responsive, semantic HTML, H1–H3 answer blocks, structured data
— Strategic SEO foundation: keyword plan, headings map, schema (Organization, Product, FAQ, Article, SoftwareApplication), 301 redirects map, OG, canonicals, XML sitemap
— CMS for growth: blog, case studies, capabilities pages, markets pages, use case pages, comparison pages
— HubSpot integration: forms, lead routing, contact properties, lifecycle stages
— Measurement plan: GA4, Google Search Console, Microsoft Clarity, Bing Webmaster Tools
— 60 days post-launch support
— 4 free revision rounds per stage
Why this is different from every other "Webflow redesign" agency:
— Founder-led, not handoff-driven. You work directly with the Webflow Premium Partner who runs the agency. Strategy calls, design reviews, and Webflow decisions made by one senior. No "your account manager will get back to you".
— Connected SEO + AEO scope as part of the engagement, not a $5k upsell. A senior SEO/AEO partner (13 years experience, Ahrefs + DataForSEO + Surfer SEO daily, AI search platform analysis across ChatGPT / Perplexity / Google AI Overviews / Gemini / Copilot) is part of the project from week one. Audit, keyword plan, schema, AI crawler policy, content briefs for the build — all delivered as one engagement, not stitched from three vendors.
— Marketing audit and business analysis before design. Discovery isn't a kickoff meeting. It's positioning audit, competitor matrix, ICP review, search intent map, and buyer journey mapping — delivered as a written document before the first Figma frame. Most sites fail because the strategy is wrong, not because the design is bad.
— Copywriting partnership integrated into the build. Strategic copy for hero, value proposition, FAQ, and CTA sections — written for your ICP and search intent. Deeper copywriting scope available for case studies, capabilities pages, and blog launch content.
— AI-search-ready architecture as default. Semantic HTML, H1–H3 answer blocks, FAQ schema, internal linking under intent, topical clusters (pillar + spokes), Wikidata entity strategy. Built so ChatGPT, Perplexity, Google AI Overviews, and Gemini can cite your site — not just rank it.
— Optional post-launch retainer. After launch, ongoing SEO/AEO implementation retainer available ($2,500–4,000/month): new content briefs, technical fixes, monthly review, KPI tracking, competitor monitoring. Most clients move into a 3–6 month implementation phase after the redesign ships.
Past Strategic Redesign work: Push.ai (AI infrastructure platform with full SEO+AEO setup), Conduit Tech (Boston HVAC SaaS backed by Bill Gates' Breakthrough Energy Ventures, Emerson Collective, Pear VC), Subjct (London AI search optimisation SaaS, EHE Ventures-backed), Meddux (Colorado MedTech — $16k Strategic Redesign currently in progress).
Final scope and timeline confirmed via discovery call before contract.
Keywords: strategic webflow redesign, webflow agency, b2b website redesign, saas website redesign, ai company website, enterprise webflow, premium webflow partner, technical seo, answer engine optimisation, aeo, ai search optimisation, schema markup, semantic html, webflow cms architecture, growth website, lead generation website, seo audit, content cluster, pillar and spokes, wikidata entity, llm citation, ai crawler policy.
