About this Service
Custom web design in Figma for B2B SaaS, AI startups, FinTech, MedTech, legal, and creative brands. Strategic structure, editorial visual style, full design system, dev-ready handoff. For teams who already have a developer, work with another agency, or want a design package they can build later.
What you get:
— Discovery brief and visual direction (2 concept directions)
— Strategic page structure — based on positioning, ICP, and search intent, not aesthetics alone
— Full design system: typography scale, colour tokens, spacing, components, states, variants
— Up to 8 fully designed pages (desktop + tablet + mobile)
— Hover states, interaction notes, motion direction
— Dev handoff annotations, auto-layout, Figma variables
— Organised Figma file ready for Webflow, Framer, React, or any developer
— 3 free revision rounds per page
Why this is different from 150 other Figma web design offers:
— Founder-led design. You work directly with the design lead — Webflow Premium Partner with 150+ shipped projects. No junior designer doing 80% of the work behind the scenes.
— Strategic structure before visual design. Positioning audit, competitor matrix, ICP review, and search intent mapping done before a single frame. Most sites fail because the strategy is wrong, not the visuals. We design the structure first, then make it look like a premium brand.
— SEO + AEO-aware design decisions. A senior SEO/AEO partner (13 years experience) reviews structure for AI-search readability — headings hierarchy, FAQ placement, answer-block design patterns, schema-ready content sections. The Figma file ships dev-ready for technical SEO implementation, not retro-fitted later.
— Copywriting partnership available. Optional copywriting layer for hero, value proposition, FAQ, and CTA sections — written for your ICP and search intent. No lorem ipsum, no "tell me what to write here".
— Built for B2B SaaS and AI brands specifically. Not generic web design ported to SaaS. Past work includes London AI search SaaS (Subjct), AI nutrition app for 28M+ users (Plate AI by MyNetDiary), executive coaching premium brand (Sean), regulated crypto law firm working with Binance / Coinbase / OKX (Cadena Legal).
Past design work: Subjct (London, AI search optimisation SaaS, EHE Ventures-backed), Plate AI (by MyNetDiary — 28M+ users, 1.9M+ foods database), Sean (executive coaching), Adbox Social (subscription ad creatives), Cadena Legal (Sydney, crypto law).
Keywords: web design, figma design, ui ux design, saas web design, b2b web design, ai startup design, landing page design, design system, figma to webflow ready, framer ready, premium web design, editorial design, strategic web design, conversion-focused design.
