Strategic Branding & Visual Identity

About this Service

I develop complete visual identities based on a clear strategic foundation, articulating the essence of your brand and strengthening its presence in the market.

This service goes beyond logo design: I build coherent, consistent, and scalable visual systems.

It is designed for brands that need a solid identity, with criteria and direction, and that seek to differentiate themselves through a well-defined visual foundation.

What this service includes:

Brand strategy

  • Analysis of brand context, audience, and category

  • Definition of positioning and visual territory

  • Development of the strategic identity concept

  • Strategic mood board for visual direction

Visual identity

  • Logo design and its versions

  • Complete visual system: color palette, fonts, and graphic resources

  • Design of up to 5 brand assets

  • Brand manual

Deliverables:

  • Brand strategy

  • Logo variations and complete visual system

  • Ready-to-use brand assets

  • Editable files (.AI, .PDF, .PNG, .JPG)

  • Brand manual in PDF format

Process and timing:

  • 8 weeks

  • 1 concept

  • 2 rounds of revisions

This service is ideal if you are launching a new brand, revamping your current identity, or need a clear and strategic visual foundation to grow consistently.

If your project requires direct application to packaging or more active brand development, I can help you through an additional service.

What if I need more revisions?

Additional revisions can be handled at an extra cost, defined according to the scope and needs of the project.

From $4,500
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$2,250
2
Final Delivery
$2,250
Concepts and revisions: 1 concept, 2 revisions
Project Duration: 8 weeks
Adriana Guillén
Santiago, Chile Responds within a day 3 Services available