About this Service
A complete brand identity project for a digital product, focused on building a clear and scalable visual system from the ground up.
The work goes beyond the logo, covering color, typography, and real applications across mobile interfaces, social media, and print.
The visual foundations were later extended by the client across their product and web platform, ensuring consistency through different use cases.
As part of the project, I also defined visual directions for social media, designed a pitch deck, and created printed materials such as flyers.
The result is a consistent and flexible identity, designed to work across different touchpoints and grow with the product.The scope of work includes:
Logo design with concept development and variations
Defined color palette and visual system
Typography selection and usage guidelines
Brand applications across mobile, digital, and print
Social media visual direction
Basic UI applications and screens
Brand guidelines document for consistent use
