About this Service
Your site worked when you launched it. But sites age, content grows, the brand evolves, mobile behavior changes, and conversion patterns that used to land just do not any more. The signs are familiar: traffic holds but leads don't, pages that felt tight now feel cluttered, the team keeps finding things they want to change but no one owns the whole picture.
A redesign is not just a new coat of paint. Done right, it is a chance to fix the IA problems you lived with, modernize the visual language, improve what your analytics keeps flagging, and set a design system that makes the next 3 years of updates easier. Done wrong, it is just a refresh that costs money and does not move any numbers.
Since 2014, ThemeNcode has built digital products that ship and evolve over years. We redesign the way we maintain our own products β measured, staged, and always focused on what actually moves users.
What You'll Get
Short UX audit of your current site to set the redesign brief
New information architecture where the old one is hurting you (or preserved where it works)
Fully redesigned pages in Figma β desktop, tablet, mobile
Updated visual design language β typography, color, spacing, component library
Conversion pattern improvements on key pages (homepage, pricing, signup)
Before/after comparisons so stakeholders can see what changed and why
Design system β tokens, components, usage rules β scoped for future expansion
Migration plan for content from old site to new structure
Dev-ready Figma file with annotations and exported assets
Loom walkthrough explaining every change
Our Process
Audit β we review your current site, analytics, and known issues to build a redesign brief
Strategy β new IA where needed, preserved where it works, rationale documented
Design β homepage concept first, then inner pages built on the approved direction
Revisions β consolidated feedback on a clickable prototype
Handoff β Figma file, design system, migration plan, walkthrough video
Best For
Sites 3+ years old that feel dated and aren't converting well
Companies that have evolved (new products, new audience) past their original site
Rebrands that need their site to catch up to the new brand
Sites with known UX problems (drop-off pages, confusing navigation) and no plan to fix
Teams preparing for an investor review or acquisition
Migrations from legacy CMS (Joomla, Drupal, old WordPress) where redesign is the catalyst
Why ThemeNcode
We maintain three active brands ourselves β we understand the emotional weight of redesigning something you've built
12+ years designing and building β we know what breaks in migration and we plan for it
Our audits are honest and prioritized, not a 40-page list of everything you could improve
Structured team with UX, UI, migration planning, and handoff covered
What We Need From You
Access to the current site (live or staging)
Google Analytics or similar β we want to see what pages matter
A list of known problems you want fixed
Brand assets β current logo, colors, and any brand evolution in progress
Priority goals β what the redesigned site needs to do that the current one doesn't
Book Starter for a focused redesign preserving current IA. For restructured navigation and larger scope, go Standard. For enterprise redesigns with full system work, go Premium β or message first to discuss scope.