About this Service
A Branding or brand guideline, not just a logo. We design complete visual identities — logomarks, color systems, typography, and a full Brand Book that tells your team exactly how to keep the brand consistent across every surface. Rooted in brand strategy and behavioral design, not just aesthetics.
What you'll get
Behavioral brand strategy and archetype definition
Primary + secondary logo design and responsive lockups
Color palette with psychology rationale
Typography system and font hierarchy
Comprehensive Brand Book (PDF or digital portal)
Omnichannel asset foundation (social, business cards, decks)
Brand token system for design and development teams
Unlimited revisions during the design phase
How we work
Discovery — positioning, audience, competitor landscape
Strategy and archetype alignment workshop
Logo exploration with 3–5 distinct directions
Refinement + full brand system build-out
Brand Book delivery with team walkthrough
Industries we design for
Startups launching or relaunching
Rebranding enterprises
Premium retail and e-commerce
Corporate and professional services
Hospitality and lifestyle brands
Fintech and healthcare
Consumer packaged goods
Tech and SaaS products
Why FocoTik
Global UI/UX design agency, founded 2021 — 300+ products shipped across 36+ countries
4.9★ rating on Clutch · 30+ design awards · senior-led team of 20+
$647M+ raised by our clients — we design for products that scale
NDA available on request · responsive communication · no agency handoff layers
Message us before ordering to discuss scope, timeline, and goals — or click Quick Hire to get started.
