About this Service
A brand book, not just a logo. We design complete visual identities — logomarks, color systems, typography, and a full Brand Book that tells your team exactly how to keep the brand consistent across every surface. Rooted in brand strategy and behavioral design, not just aesthetics.
What you'll get
✓ Behavioral brand strategy and archetype definition
✓ Primary + secondary logo design and responsive lockups
✓ Color palette with psychology rationale
✓ Typography system and font hierarchy
✓ Comprehensive Brand Book (PDF or digital portal)
✓ Omnichannel asset foundation (social, business cards, decks)
✓ Brand token system for design and development teams
✓ Unlimited revisions during the design phase
How we work
✓ Discovery — positioning, audience, competitor landscape
✓ Strategy and archetype alignment workshop
✓ Logo exploration with 3–5 distinct directions
✓ Refinement + full brand system build-out
✓ Brand Book delivery with team walkthrough
Industries we design for
• Startups launching or relaunching
• Rebranding enterprises
• Premium retail and e-commerce
• Corporate and professional services
• Hospitality and lifestyle brands
• Fintech and healthcare
• Consumer packaged goods
• Tech and SaaS products
Why FocoTik
✓ Global UI/UX design agency, founded 2021 — 300+ products shipped across 36+ countries
✓ 4.9★ rating on Clutch · 30+ design awards · senior-led team of 20+
✓ $647M+ raised by our clients — we design for products that scale
✓ NDA available on request · responsive communication · no agency handoff layers
Message us before ordering to discuss scope, timeline, and goals — or click Quick Hire to get started.
