About this Service
Before You Build the Wrong Thing...You have a product. You have a team. But something isn't working — users churn, the interface confuses, or the design simply doesn't reflect the quality of what's under the hood. Before you commission a full redesign, you need to know exactly what needs to change and why.
This is a pure strategy engagement — no pixels, no prototypes. We immerse in your product and your domain, map the emotional journey of your user at every critical touchpoint, and deliver a written design strategy your team can act on immediately — whether with us or with your in-house team.
I've used this approach to diagnose why a rental platform was being abandoned by the exact users it was built for — applicants who carried the highest emotional burden in the entire flow, yet were the last person the interface was designed around. In every engagement, the diagnosis is different. That's the point.
What's Included:
Full UX audit of existing product or brief
User emotional mapping document
Written design strategy & prioritized recommendations
Visual direction mood board
30-minute walkthrough call
