About this Service
Logo redesign for — Established Artificial Intelligence, Software & Tech Brands.
Your brand has already done the hard part. Built a product, earned trust. But if your identity hasn't kept up with where the business is today, it's quietly working against you.
This package is for brands that have outgrown their original logo. Not a fresh start, a deliberate upgrade. One that respects where you've been while building something worthy of where you're going.
How?
Redesigning an established brand is a different challenge than building from scratch. There's equity to preserve, an audience already familiar with you, and a reputation that can't afford a misstep. Working across tech brands, from early-stage to mature, means understanding that balance. What to keep, what to let go, and how to evolve an identity without losing what made it recognizable in the first place.
What's included:
Full logo redesign.
Color palette — developed through the colors applied across the logo and presentation.
Brand typography and style direction — defined through the logotype and the usage of typography in the overall presentation.
3 redesign concepts presented in the first submission.
Up to 3 revision rounds.
Final files delivered in all necessary formats — .ai, .eps, .svg, .png, and any additional formats on request.
Process:
It begins with a 50% upfront payment, which is non-refundable. A brand questionnaire follows — covering your current identity, what's working, what isn't, and where the brand is headed. The project starts once that's submitted. First concepts are presented within 5–7 days. After selecting a direction, we refine it through up to 3 revision rounds that can take from 2 weeks to 1 month, depending on the feedback. Final files are delivered upon the remaining payment.
Ready to upgrade your identity? Or get in touch to talk through what the redesign should achieve.
