About this Service
A complete visual identity service for startups and growing companies that need a clear, distinctive brand foundation.
This process goes beyond a simple logo. The goal is to build a coherent visual system that communicates your brand clearly and works across real applications.
What’s Included:- Brand Discovery: The project begins with a short questionnaire and, if needed, a quick call to understand your business, audience, and positioning.- 3 Brand Concept Directions: Three distinct creative directions are developed, each exploring a different visual approach for your brand.- Logo System: Development of the selected direction into a flexible logo system, including primary logo and supporting variations.- Color System: A structured color palette including primary, secondary, and accent colors with HEX, RGB, and CMYK specifications.- Typography System: Primary and complementary typefaces with clear usage guidelines for headlines, body text, and hierarchy.- Supporting Visual Elements: Custom graphic elements such as patterns, visual accents, or icon styles to expand the identity beyond the logo.- 3 Brand Applications: Examples of how the identity works in practice (business cards, packaging, menus, social assets, or similar materials).- Brand Guidelines: A clear and practical document explaining how the identity system works and how to keep the brand consistent across different uses.
Final Deliverables You’ll receive a complete set of professional assets:– Vector logo files (AI, SVG, EPS, PDF)– High-resolution PNG files– Defined color palette documentation– Typography system guidelines– Brand guideline document– Organized folder ready for digital and print use
TimelineTypical delivery time: 3–5 weeksInitial design concepts are delivered within 5 business days after the project begins.
ToolsBrand assets are created using Adobe Illustrator and professional design workflows, ensuring scalable and production-ready files.
