About this Service
A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.
This service is built for brands that want a polished, conversion-focused Shopify storefront on a new theme, along with a refined visual system to elevate their brand presentation.
We refresh your color system, typography, and UI styling while keeping your existing logo intact.
Fashion & Apparel
When we work with Fashion & Apparel brands, we focus on strong editorial storytelling and image hierarchy, aiming to create an experience that feels expressive while maintaining structure. We look into how collections are introduced, how imagery drives mood, and how browsing flows from one category to the next. Clients can expect a storefront that feels immersive and brand-forward while remaining easy to navigate. We tailor the branding and emotional experience to reflect your unique aesthetic and point of view, ensuring your store feels unmistakably yours.
What You’ll Receive
Strategic theme selection (client purchases license)
Full site build inside Shopify theme editor
Customized homepage, collection, and product template
3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)
Mobile-optimized layouts
Structured navigation and footer
Cart configuration (within Shopify limitations)
Essential app installation and configuration
Brand refresh including updated color palette, refined typography system, and UI styling direction
Mini Style Guide PDF (colors, typography, UI usage examples)
Final QA + launch support
Recorded walkthrough at handoff
Our design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.
Revision Structure
Includes 1 structured revision round. All feedback must be consolidated and submitted at once.
Additional revisions billed separately.
Branding Scope
Includes a visual refresh only.
No new logo design.
No naming or repositioning work.
If you require a full brand overhaul, please see our Brand Identity System service.
Tools We May Use
Shopify Theme Editor & Admin
Figma (light layout planning)
Klaviyo integration (if applicable)
Review platforms (Judge.me, etc.)
Analytics & pixel setup (if needed)
All work remains within theme-native capabilities.
Optional Add-ons
Custom Liquid development
Custom-coded sections
Advanced backend builds
New logo design
Brand naming or repositioning
Ongoing CRO testing
Ideal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.
