Playful Mascot & Brand Identity System

About this Service

About This Service

Most logos fail because they look good on a screen but collapse in the real world. They are often too generic for a startup or too weak to scale. I design professional brand identities that work everywhere: websites, apps, packaging, and billboards.

Every design is built with grids, proportions, and rules that guarantee clarity. My process is research-driven, involving competitor audits and brand mapping to create an identity that is simple, memorable, and impossible to ignore.

The Complete Identity Package

A strong brand is more than one graphic; it’s a system built to last. My package covers everything you need for long-term consistency:

  • Custom Identity Concepts: Original concepts shaped by research and strategy—never from templates.

  • Scalable Design Systems: Built with grids so your brand stays sharp from a smartphone screen to a billboard.

  • Typography & Color Systems: Curated systems that define whether your brand feels premium or accessible.

  • Versatile Variations: You receive wordmarks, icons, and combination marks tested across every surface.

  • Application Testing: I test your identity on websites, apps, and print to ensure it survives in the real world.

  • Digital Ready Assets: Every format you need, including SVG, EPS, PDF, PNG, and JPG.

  • Brand Style Guide: A set of rules for spacing and scaling so your brand stays consistent for years.

How I Build Brands That Last

Strong identities don’t happen by accident; they come from a structured, proven process:

  1. Research & Discovery: Digging into competitor audits and moodboards before designing a single shape.

  2. Concept Exploration: Creating multiple directions shaped by insights to find what feels right for your brand.

  3. Refinement: Polishing the strongest concept with precise typography and color systems.

  4. Application Testing: Ensuring the brand works everywhere, from packaging to digital merchandise.

  5. Final Delivery: Providing master files and a complete style guide ready for digital and print.

Why Choose This Service?

Most designers hand you a pretty file and move on. But "pretty" doesn't scale. I build brands with strategy and proof:

  • Strategy First: Every element is built from research and audits.

  • Scalable Systems: Designed to keep your brand consistent across digital and physical products.

  • Proven Results: Focused on increasing recognition and building long-term trust.

$900
Quick Hire
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$360
2
Final Delivery
$540
Concepts and revisions: 3 concepts, 5 revisions
Project Duration: 2 weeks
SMT Branding
Sheridan, WY Responds in about 1 hour 13 Services available