About this Service
PRÉSIDENT is for companies seeking to transform their unique visions into tangible brands to perform at their highest potential through a cohesive strategy-based verbal and visual identity.
MILESTONE 1
• Onboarding
• 1:1 Interview
• Golden Circle
• Brand Frame Map & Application
• Positioning
• Values
• Mission Statement
• Vision Statement
• Manifesto
• Archetype Identification
• Archetype Application
• Customer Personas (x5)
MILESTONE 2
• Revisions to Milestone 1
• Tagline (optional)
• Brand Voice Chart
• Tone of Voice Framework
• Brand Keywords
• Brand Key Messages
• Terminology, Grammar & References
• Dos & Don’ts
• Common Mistakes to Avoid
• Checklist
• Application Samples
• Visual Audit & Mood Board
• Logo Design Ideations
• Primary Color Ideations
MILESTONE 3
• Revisions to Milestone 2
• Logo Variants
• Logo Misuse and Minimum Size
• Comprehensive Color Palette
• Brand Typefaces
• Typographic System
• Art Direction Overview
• Photography Samples
• Iconography (optional)
• Textures and/or Patterns (optional)
• Brand Graphics and/or Illustrations
(optional)
• Digital Brand Guidelines
