About this Service
I work with early-stage startups as an embedded founding designer in 4 weekly sprint blocks. Typical projects span a 12 to 24 week engagements, taking on all the key design responsibilities of a Founding Product Designer.
We cover everything from product strategy and user research to visual design and design system implementation. My approach centers on agile iterations and lean UX principles, focusing exclusively on core functionality that solves the main user problem while eliminating unnecessary features. Each week delivers tangible progress through rapid build-measure-learn cycles that validate assumptions with real users and mitigate the risk of building features nobody wants.
Weekly Deliverables:
Product Strategy & Feature Prioritization – Strategic decisions on what to build first, defining the minimum feature set that delivers genuine user value while remaining feasible within current resources and timelines
User Research & Validation – Continuous user interviews, usability testing sessions, and feedback analysis that test hypotheses about product-market fit and guide iterative improvements
Low-Fidelity Wireframes & Concepts – Rapid sketches and early prototypes exploring different approaches to core user flows, optimized for speed and learning rather than polish
High-Fidelity UI Design – Intuitive, user-friendly interfaces that prioritize usability and clarity, ensuring the MVP is easy to understand and valuable enough to warrant user engagement
Interactive Prototypes – Clickable prototypes for weekly testing cycles, enabling fast validation of design decisions before committing development resources
Design System Foundations – Scalable component libraries and style guides built incrementally, establishing patterns that support rapid iteration without creating technical debt
Developer Handoff Specifications – Clear annotations, asset exports, and implementation guidance that enable efficient development with minimal back-and-forth
Analytics & Feedback Integration – Designed feedback mechanisms including in-app surveys, analytics event tracking, and user input channels that inform data-driven iteration
Weekly Progress Reports – Documented learnings, validated assumptions, and strategic recommendations that keep stakeholders aligned and focused on what truly matters to users
This approach ensures your MVP launches quickly with the essential features users actually need, while building the foundation for sustainable product growth through continuous, user-driven refinement.
