About this Service
About this Service: A structured brand identity process designed for startups and growing companies that need a clear, distinctive visual identity.This service focuses on building a solid visual foundation. Not just a logo, but a coherent system that can grow with your brand.
What’s included:
Brand Discovery: Every project starts with a short questionnaire and, if needed, a quick call to understand your product, audience, and positioning.
3 Brand Concept Directions: Three distinct creative directions are developed, each exploring a different visual approach.
Logo System: Once a direction is selected, the logo is refined and developed into a complete logo system.
Color System: A defined color palette including primary, secondary, and accent colors with HEX, RGB, and CMYK values.
Typography: Primary and secondary typefaces with basic usage rules for headlines and body text.
Basic Brand Guidelines: A concise document explaining how to correctly use the logo, colours, and typography to maintain consistency.
Final Deliverables: You’ll receive all essential files ready for professional use: – Vector logo files (AI, SVG, EPS, PDF)– High-resolution PNG files– Color palette documentation– Typography guidelines– Basic brand guideline document
All files are neatly organized and ready to use across digital and print.
Timeline: Typical delivery time: 3–4 weeksFirst design concepts are delivered within 5–7 business days.
Tools: Brand assets are created using Adobe Illustrator and professional design workflows, ensuring scalable and production-ready files.
Result: A clear, modern brand identity designed to give your business credibility, consistency, and visual recognition.
