About this Service
WHO I’M:
I’m Antonio Calvino, an Italian Graphic Designer with a minimalist approach, specialize on Logo Design, Branding, Visual Identities and Editorial Design. Working with individuals, businesses and agencies from all around the world, with clients how: Universal Music Group, Pexels , AirUp, Supercell…
DELIVERABLES:
• 3 unique logo concept to choose from;
• 3 round of revisions;
• All file formats (.AI, .EPS, .PNG, .PDF) and any additional files you need;
• Original color palette;
• 30-day timeframe.
PROCESS:
• Brief and Research: After reading the client's brief to understand the company, target, and mission, I will begin the research phase. This involves studying the industry and analyzing competitors to understand their communication strategies and gain design inspiration. Finally, I will establish a visual line with images, colors, shapes, fonts, and textures to guide the entire project.
• Exploring Ideas: At this stage, I’ll begin sketching the initial ideas, giving them clear shapes and concepts that can be visualized.
• Refining: Next, we refine the concepts on the computer, using appropriate grids for construction and making color proofs.
• Presentation: A presentation will be prepared with the developed concepts to show the client potential brand usage and highlight its value.
• Revisions: With all concepts, studies, and the presentation available, the review phase begins. Together with the client, we will determine preferences among the various concepts and identify any necessary changes.
• Finalizing: In the final phase, we export all logo formats to be delivered in various colors (colored, negative, and positive), for web and print, along with a brand manual if requested by the client.
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*When pricing a project, I must consider not only my pay but also the various costs involved in providing a professional design service.
