About this Service
What’s Included
Logo DesignPrimary logo, secondary logo, and simplified marks when necessary. Designed to reflect the tone and personality of your brand.
Color PaletteA balanced selection of primary and secondary colors, with notes on usage for digital and print.
Typography SystemFont pairings chosen to support clarity, hierarchy, and brand consistency.
Brand ElementsCustom shapes, patterns, iconography, or visual motifs depending on the brand direction.
Application ExamplesA preview of how your branding works in real situations such as social media posts, packaging, website headers, or marketing materials.
Mini Brand Guide (PDF)A concise document explaining your logo usage, spacing rules, color values, typography, and overall visual direction.
Process
1. Discovery and BriefWe review your business, audience, values, and design preferences. This can be done through a short call or a written brief.
2. Direction SettingYou receive an initial moodboard or visual direction to confirm the overall style before any logo concepts are developed.
3. Concept DevelopmentI create several logo concepts based on the approved direction. These concepts differ in structure and aesthetic approach to give you a clear choice.
4. RefinementAfter you select a direction, I refine the design, adjust details, and prepare the full visual system. Two rounds of revisions are included.
5. Final DeliveryYou receive all final files in organized folders (SVG, PNG, JPG, PDF) along with your brand guide.
Tools Used
Illustrator
Photoshop
Figma
Slack (for communication)
Google Workspace
