About this Service
🧠Project Overview
ora is a modern home wellness brand that harmonizes light, sound, and aroma to bring calm awareness into daily life.
The brand’s philosophy is rooted in the idea that technology can serve the soul — that silence, too, can be designed.
This identity captures ora’s mission: to reconcile innovation with inner peace, creating a sanctuary through design.
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🎨 Design Concept
Logo
The logo features a lowercase wordmark “ora” in a refined contemporary serif typeface (Playfair Display), emphasizing softness, elegance, and approachability.
Above the “o,” a golden halo represents breath, light, and spiritual illumination — a poetic metaphor for calm awareness radiating from within the home.
A clean version of the logo (without the halo) was also designed for minimalist and small-scale applications.
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Color Palette
Inspired by Scandinavian minimalism and natural serenity, the palette evokes warmth, mindfulness, and luxury through neutral and organic tones:
Name HEX Emotion
Light Linen #F4F1EB Tranquility and purity
Warm Sand #D8C9A7 Comfort and softness
Soft Gold #C8A55A Inner light and subtle luxury
Soft Olive #A3A58A Nature, balance, harmony
Charcoal #3A3A3A Depth and sophistication
This combination balances technology’s precision with nature’s stillness — mirroring ora’s philosophy.
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Typography
Primary: Playfair Display – for the logotype and headings (refined, elegant serif).
Secondary: Inter – for secondary text and product labels (clean, legible, modern sans-serif).
The pairing bridges traditional grace with contemporary clarity, maintaining ora’s tone of “warm intelligence.”
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🧴 Packaging Design
The packaging visualizes calm modernity through:
Neutral beige and cream tones.
Soft gold foil accents to echo the halo motif.
Minimal layout and typography that let space breathe.
Applications include:
Product boxes for aroma diffusers and smart lamps.
Minimalist labeling system for daily ritual sets (morning, evening, rest).
Each touchpoint is designed to feel like a pause — simple, tactile, and grounding.
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đź’ˇ Concept Essence
> “Through design, light breathes, scent soothes, and music restores presence.”
ora’s visual identity is not just seen — it’s felt.
It reflects mindfulness, elegance, and a connection between beauty and awareness.
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🧠Deliverables
Primary and secondary logo (with and without halo)
Complete color palette card
Packaging mockups (diffuser, box, color reference)
Typography guidelines
Concept summary for brand storytelling
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đź“ś Tone and Style
The tone of ora is warm, poetic, and sensory.
Each design element contributes to a feeling of stillness and gentle refinement — “a breath turned into design'
