About this Service
1. Social Media Manager (Content Strategist + Coordinator)
Overview:We’re seeking a creative and organized Social Media Manager who can develop and execute a consistent content strategy across platforms. This role involves planning, coordinating, and optimizing social content to drive engagement, brand awareness, and conversions.
Key Responsibilities:
Develop a monthly content plan outlining themes, post types (reels, carousels, stories), and publishing schedule.
Write engaging scripts and captions for UGC and branded video content.
Manage post scheduling using tools like Buffer, Later, or Meta Business Suite.
Edit or oversee the editing of raw UGC content to align with brand tone and quality standards.
Coordinate with UGC creators, designers, and ad freelancers to ensure timely content delivery and campaign execution.
Analyze performance data and provide actionable insights for continuous improvement.
Deliverables:
Weekly content calendar and posting plan.
Final edited videos with accompanying copy.
Daily/weekly social media posts across platforms.
Monthly performance summary and recommendations.
Ideal Candidate:
Proven experience in social media strategy and management.
Strong understanding of content trends on Instagram and TikTok.
Excellent communication, writing, and organizational skills.
Ability to manage multiple stakeholders and meet deadlines efficiently.
2. UGC Creator (Content Partner)
Overview:We’re looking for a charismatic and authentic UGC Creator to produce engaging short-form videos that highlight our brand, properties, and travel experiences. The ideal creator loves storytelling and brings personality and creativity to every piece of content.
Key Responsibilities:
Record 5–10 short-form videos per month (Reels/TikToks) based on provided scripts and brand guidelines.
Collaborate closely with the Social Media Manager to bring creative concepts to life.
Capture authentic moments that showcase properties, founder messages, travel tips, and hidden stay experiences.
Deliver both raw and edited formats when possible.
Deliverables:
High-quality vertical short-form videos (9:16 format).
Content with an authentic, personality-driven tone.
Consistent alignment with brand messaging and aesthetics.
Ideal Candidate:
Experience creating lifestyle or travel-related UGC content.
Comfortable on camera with natural energy and clarity.
Familiar with social media trends and storytelling techniques.
Based in or willing to travel to featured locations (preferred but not required).
3. Ads Manager (Performance Marketing Specialist)
Overview:We’re hiring a data-driven Ads Manager to oversee Meta (Facebook + Instagram) ad campaigns and ensure optimal performance across all funnel stages. This role involves strategy, execution, and continuous optimization to maximize ROI.
Key Responsibilities:
Plan, set up, and manage paid campaigns on Meta Ads Manager.
Build and optimize three key ad funnels:
TOFU (Top of Funnel): Awareness — travel inspiration & hidden stay reels.
MOFU (Middle of Funnel): Consideration — property highlights with pricing.
BOFU (Bottom of Funnel): Conversion — retargeting website visitors & video viewers.
Conduct A/B testing for creatives, audiences, and placements.
Track and analyze campaign metrics (CTR, CPC, ROAS) to optimize performance.
Collaborate with the Social Media and Creative teams to align ad creatives with brand goals.
Deliverables:
Weekly ad performance report (Spend, CTR, CPC, ROAS).
Data-backed creative and targeting recommendations.
Optimized audience segmentation and placement strategies.
Ideal Candidate:
2+ years of experience in Meta ads management and performance marketing.
Strong analytical skills with a proven track record of improving ad ROI.
Familiarity with funnel-based marketing and remarketing strategies.
Creative mindset with an eye for ad copy and visual trends.
