About this Service
TRANSFORM YOUR OUTDATED BRAND INTO A MARKET LEADER IN JUST 2 WEEKS
Is your brand feeling outdated? Is it losing relevance? Is it not connecting with your target audience? A strategic rebranding can breathe new life into your established business without losing your unique identity.
Perfect for:
Businesses outgrowing their original identity - Your company evolved, but your brand didn't
Companies entering new markets - Expanding beyond your original audience
Brands needing to stand out - Competitors caught up and you're blending in
Post-merger/acquisition businesses - Unifying multiple identities into one cohesive brand
Reputation rebuilds - Moving past challenges with a fresh, authentic identity
What makes rebranding different?
Unlike starting from scratch, rebranding requires a strategic analysis of what's working (and worth keeping) versus what needs transformation. We preserve your valuable brand equity, recognizable elements, customer loyalty and brand stories while modernizing everything else.
Complete rebranding package includes:
Phase 1: Strategic foundation (Days 1-4)
✅ Brand Audit & Competitive Analysis
Current brand health assessment
Competitor positioning analysis
Market opportunity identification
What to keep vs. what to evolve
✅ Strategic repositioning session
60-minute deep-dive call
Target audience refinement
Updated brand positioning statement
Clear rebrand strategy roadmap
Phase 2: Visual identity evolution (Days 5-10)
✅ Refreshed logo system
Evolved primary logo (respects brand equity)
Updated secondary mark & submark
Modernized favicon
Before/after comparison showing evolution
✅ Updated brand color system
Refined color palette (with hex/RGB/CMYK)
May retain signature color(s) if strategically sound
New accent colors for modern appeal
✅ Contemporary typography
Font system upgrade
3 font pairings with usage hierarchy
Web & print specifications
✅ Visual identity extensions
Brand pattern/texture library
Photography style guidelines
Iconography system
Phase 3: Implementation & Rollout (Days 11-14)
✅ Comprehensive brand guidelines
Master brand guidelines PDF (logo usage rules, color palette, typography hierarchy, pattern/texture library, photography guidelines)
Visual identity usage rules
✅ 6 updated brand applicationsChoose from:
Business cards
Letterhead redesign
Updated social media templates
Email signature refresh
Presentation template update
Website mockup (homepage hero)
Any of your priority touchpoints
✅ All master files
Organized source files (AI, EPS, PDF, PNG, JPG, SVG)
Old brand archive (for reference)
Asset naming system
🚫 NOT INCLUDED:
Full website redesign/development (mockups provided, not full build)
Social media management
Marketing campaign execution
Trademark searches/registration
Print production/manufacturing
Additional branded materials beyond the 6 included
These can be added for an additional fee.
Results you can expect:
A successful rebrand should deliver:
Increased brand recognition among target audiences
Improved perceived value (ability to command premium pricing)
Stronger market differentiation from competitors
Better alignment between your business capabilities and brand perception
Enhanced team pride in representing the brand
START YOUR TRANSFORMATION
Your brand is the story that your business tells. If that story no longer reflects who you are or where you're going, it's time for a strategic evolution.
Click "Request Service" to begin your rebrand journey.
