About this Service
Brand Identity Design
Crafting a strategic visual identity for your brand.
I specialise in building brand identities that balance precision, clinical clarity, and emotional storytelling. This service is designed to create a sophisticated, complete, and future-proof visual system that helps you connect with your ideal audience, whether you are a startup up or established brand looking for a refresh.
Typical Brand Identity Project:
Initial Concepts: 3 distinct design directions to explore varied aesthetic possibilities for your brand.
Core Visual Assets: Final logotype, comprehensive color palette (CMYK, RGB, HEX), and a defined brand typeface system.
Refinement Cycles: Up to 3 focused rounds of revisions to ensure the chosen concept is perfected to your vision.
Contextual Mock-ups: Realistic, high-resolution application mock-ups to showcase the identity in context.
Final File Package: All logo files and brand elements delivered in vector formats (AI, EPS, SVG) and raster formats (PNG, JPEG) for web and print.
Full Brand Style Guide: A definitive document outlining precise rules for font usage, colour specifications, clear space, logo usage (correct/incorrect), and brand style, ensuring consistency across all applications.
Important Project Details:
Process: This is a highly collaborative, iterative process. I work closely with you to ensure the final identity meets the strategic business goals.
Typical Timeline: A project of this depth, including revisions and feedback time, is usually completed within three weeks from the project kickoff.
Tools Used: I utilise industry-leading software to produce scalable and production-ready assets, including Adobe Illustrator, Adobe Photoshop, and Figma.
