About this Service
3 weeks, from 100 hours, $6,000 investment in creating a strong and scalable brand identity.
Brand Strategy
Discovery Call (2 hours) to dive deep into your business essence, audience, and goals.
16 hours of refinement work to develop a strategic foundation.
Define user personas, long-term and short-term objectives.
Naming
Develop a brand name that is ownable, memorable, and aligned with your values.
Explore multiple creative directions before finalizing.
User Research
Conduct research on real users or aspirational customer personas.
Identify needs, desires, and pain points to shape brand positioning.
Brand Architecture
Structure all aspects of brand interaction for clarity and consistency.
Define how your brand is perceived and experienced across all touchpoints.
Positioning
Establish a clear brand position within your niche.
Define tone of voice, visual language, and asset production guidelines.
Ensure the brand speaks directly to its target audience.
Logo & Identity System
Create 2 logo concepts with up to 3 rounds of revisions.
Develop a full identity system: logo, colors, typography, and graphic elements.
Deliver a Style Guide outlining usage across digital and print.
Brand Collateral
Design essential supporting materials (business cards, presentation templates, social media assets, etc.).
Ensure all collateral aligns with the brand vision and values.
Deliverables:
Brand Strategy Document.
Brand Name (if required).
User Research Insights.
Brand Architecture Framework.
Positioning Guide.
Logo & Identity System.
Brand Style Guide (PDF).
Brand Collateral (as defined in scope).
