About this Service
Your brand must explain who you serve, why you win, and how you look—in 5 seconds. We run a complete programme from strategy to a shippable identity system, so your team can produce consistent, on-brand work across web, product, and social.
What you’ll get
Strategy workshops: mission, audience, positioning, JTBD
Competitive & audience research with gaps and RTBs
Messaging & voice: promise, proof, tone, taglines
Visual identity: 2 concept routes → final logo suite, colour, type
Design-system starter: tokens, components, layout rules
Comprehensive guidelines (PDF/Notion) + asset library
Template pack: pitch deck cover, social posts, letterhead/email sig
Process (6–8 weeks)Discovery → Strategy → Concepts → Refinement → Guidelines & Handoff.Revisions: 2 rounds on the selected route. Concepts: 2 routes included.
Acceptance criteria
Passes the 5-second clarity test (audience + value are obvious)
Guidelines cover logo, colour, type, imagery & voice with real examples
Assets export cleanly; templates usable by your team
Tools: FigJam/Miro, Figma/Illustrator, Zoom/Meet, Notion/PDF
Guarantee: If we miss the acceptance criteria, we iterate free for 14 days.
