Matt Laakvand

I have had the pleasure of working with world class brands across multiple sectors including fashion & beauty, medical, fitness, attractions & the public sector.

My passion lies in creating brands and digital experiences for websites and other emerging technologies, that are inclusive and accessible and that tell brand stories. I believe that technology needs to be better not people and I also believe in building fair, honest and authentic relationships with the clients Luminous Industries works with.

Branding shares a lot of core practices with UX/UI Design. Well considered branding is vital in the immediate moments of a users engagement with a website or app.

While Branding & UX/UI Design ask similar questions, their objectives are quite different. Branding is concerned with positioning the business correctly to engage the target audience, UX/UI design is continuously concerned with the seamless, positive user experience of the brand's digital touch-points and conversions toward the businesses goals.