Design Lead - Brand (ROCKSTAR®)
At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is Celsius.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
Design Lead - Brand ROCKSTAR®
As part of our growing portfolio, ROCKSTAR®is a classic energy drink and lifestyle brand rooted in Southern California action sports and music culture. We foster a dynamic, collaborative culture where creativity, innovation, and passion are celebrated. Team members are encouraged to think boldly, move quickly, and help shape a brand that’s redefining what core energy looks and feels like.
People Management Responsibilities: No
Role Type: Full-Time
Location: Celsius' HQ in Los Angeles, CA
Reports to: Brand Creative Lead (Rockstar)
The Design Lead – Brand (ROCKSTAR® Energy) is a hands-on creative and key contributor to the development of high-impact visual work across packaging, presentations, key visuals, POS and retail experiences. This role supports the execution of Rockstar’s elevated aesthetics while ensuring consistency and clarity across all formats. The ideal candidate is a strong designer with a sharp eye, attention to detail, and a passion for building smart, brand-driven visuals. The Design lead should be comfortable taking direction, collaborating across teams, and translating creative strategy into compelling design solutions. This role requires someone detail-oriented, fast-moving, and excited to contribute across a range of creative initiatives.
Requirements
Portfolio Required: Please include a link to your portfolio in your resume, showcasing relevant brand and campaign work
2-5+ years of experience in visual design within an agency or in-house creative team
Proficiency in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
Execution skills in layout, typography, color theory and visual storytelling
Ability to execute creative direction with clarity, precision and attention to detail
Comfortable balancing multiple projects with tight timelines
Strong communication skills and willingness to collaborate across disciplines
Organized, proactive, and accountable. Willing to take initiative and seek to grow withing a fast-paced creative environment
Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
3D / CGI experience a plus but not required
Responsibilities
Support the execution of packaging, campaign and retail designs in collaboration with Associate Creative Director
Hands-on execution skills to build assets across formats – print, digital, social and in-store, ensuring visual cohesion and high-quality output
Develop layouts, mockups and visual presentation to communicate design direction
Contribute to mood boards, sketching and exploration for concept development
Assist in photoshoot prep and execution an cg concepting, including layout planning and art direction support as needed
Ensure consistency of Rockstar brand elements across all deliverables and touchpoints
Collaborate with production teams to ensure files meet technical specs and brand standards
Work with production teams to ensure assets meet technical specs and brand standards
Collaborate closely with copywriters, project management and marketing leads to bring work to life
Participate in feedback loops with an open, solutions-oriented mindsets
Stay aware of design trends, cultural aesthetics and competitor landscape