Brand Creative Lead
At CELSIUS®, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.
And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
This is the future of modern energy. This is CELSIUS®.
Ready to take your career to the next level? Join our team and redefine what it means to be energized.
Brand Creative Lead (Celsius)
Reports to: CCO, Brand Studio
The Brand Creative Lead (Celsius) is the senior-most day-to-day creative owner of the Celsius brand, partnering closely with the CCO to shape, protect, and evolve the brand’s visual and verbal expression globally.
This role functions as the creative steward for Celsius—setting the creative vision alongside senior leadership, enforcing brand standards, and ensuring best-in-class execution across all touchpoints in the US and international markets. The Brand Creative Lead is accountable for maintaining consistency, quality, and cultural relevance across packaging, campaigns, POS, innovation, retail, digital, and experiential work.
Equal parts visionary and executor; this role requires someone who can direct and inspire teams while remaining deeply hands-on when needed. The Brand Creative Lead sets the creative bar, provides clear direction and feedback, and ensures that every piece of work reflects the ambition, confidence, and polish expected of a category-defining brand.
Requirements
Portfolio required demonstrating strong brand systems, campaigns, and packaging work
10+ years of experience in brand design within an agency or in-house environment
Proven experience leading and directing creative teams across multiple disciplines
Deep expertise in brand systems, visual identity, and execution at scale across markets
Advanced skills in layout, typography, color theory, illustration, and packaging design
Strong conceptual thinker with the ability to translate strategy into compelling creative
Expert proficiency in Adobe Creative Suite; familiarity with Figma and Microsoft tools a plus
Experience working across print, digital, experiential, and retail environments
Exceptional attention to detail and commitment to high standards of quality
Strong communicator and presenter, comfortable influencing senior stakeholders
Highly collaborative, confident, and decisive creative leader
Comfortable navigating ambiguity, fast-paced workflows, and shifting priorities
Organized, accountable, and self-directed with excellent time management skills
Experience applying AI tools to creative development and workflows
Responsibilities
Partner closely with the CCO to co-lead the overall creative vision and long-term evolution of the Celsius brand
Act as a primary guardian of the Celsius brand system, ensuring consistency of visual identity, tone, and storytelling across all markets, channels, and partners
Own and evolve brand expression across packaging, POS, campaigns, events, digital, merchandise, and innovation, delivering best-in-class, relevant creative
Enforce brand standards globally, reviewing and approving work to ensure alignment across US and international markets
Provide clear creative direction, feedback, and quality control across design, copy, production, CG, and external vendors
Concept and direct brand photoshoots, including treatments, visual references, concept sketches, on-set art direction, and post-production review
Develop and maintain brand frameworks, toolkits, and visual systems that enable teams to execute consistently at scale
Guide the development of brand copy and messaging, ensuring verbal tone, headlines, and storytelling align with the Celsius voice
Lead and mentor designers, art directors, and copywriters—setting expectations, delegating work, and elevating creative output
Collaborate cross-functionally with innovation, marketing, digital, ecommerce, social, and project management teams to bring new ideas to market
Oversee packaging and label design development, balancing innovation with brand cohesion and production realities
Review and approve print-ready and digital-ready assets across all touchpoints
Create moodboards, sketches, and visual references to clearly communicate creative intent
Present and pitch creative concepts to internal stakeholders with confidence and clarity
Manage and brief external creative partners, agencies, and freelancers as needed
Contribute hands-on creative work when required, including layout, typography, illustration, and concept development
Balance creative ambition with business objectives, timelines, and operational constraints
Stay current on design trends, cultural shifts, and the competitive landscape to inform creative evolution
Champion ownership, accountability, and creative excellence across all workstreams
Leverage AI and emerging tools (ChatGPT, Midjourney, etc.) to enhance workflows, accelerate concepting, and unlock new creative approaches
