Creative Lead – Digital Experience
About Overlap
Overlap is a digital strategy, design, and technology partner focused on complex environments like master-planned communities and multifamily real estate portfolios. Our work sits where creative thinking and technical systems intersect. We design and build digital platforms that must support long timelines, multiple stakeholders, and evolving systems. Because of that, we approach design with implementation in mind from the start. We believe the strongest work happens when strategy, design, and technology are owned together rather than separated across teams. Overlap is a small, experienced, fully remote team that values clarity, ownership, and thoughtful collaboration. Each person plays a meaningful role in shaping the work and the direction of the company.
Role Overview
We are looking for a Creative Lead who can help translate strategy into clear digital structures, scalable design systems, and thoughtful user experiences. This role blends design craft with systems thinking. The right person will be comfortable shaping the architecture of digital experiences while also executing strong visual design. The Creative Lead will collaborate closely with developers, participate in strategic conversations, and occasionally present work to clients. This role will also mentor and support a junior designer while helping maintain design quality across projects. The goal of the role is simple: create clarity between strategy, design, and build.
What You’ll Do
Lead information architecture and UX planning for complex websites and digital platforms.
Create wireframes, prototypes, and high-fidelity UI designs.
Design scalable, modular interfaces that support component-based systems.
Ensure design decisions support both usability and technical implementation.
Collaborate closely with developers to ensure designs translate cleanly into build.
Participate in project discussions and occasionally present work to clients.
Mentor and guide a junior designer, providing direction and feedback.
Help maintain design quality and consistency across projects.
Design Philosophy
We believe strong digital experiences require both system thinking and strong design fundamentals. We’re looking for someone who cares deeply about the craft of design while also understanding how design decisions impact scalability and implementation. This includes strong attention to layout, typography, spacing, visual hierarchy, and detail. Our work should feel contemporary, clear, and intentional without relying on trends. Good design should look thoughtful and balanced while also serving the broader system.
What We’re Looking For
5–8 years of digital design experience.
Strong UX and information architecture skills for complex websites.
Experience designing component-based UI systems and scalable interfaces.
Strong visual design fundamentals including layout, typography, hierarchy, and spacing.
Experience structuring multi-page or complex CMS-driven websites.
Ability to design modular and scalable interfaces.
Experience designing responsive component systems across breakpoints.
Comfort collaborating closely with development teams.
Experience designing component systems compatible with modern frameworks (Tailwind or similar).
Familiarity with CMS-driven websites such as WordPress or headless CMS environments.
Clear communication and presentation skills.
Experience working in environments that require scalable systems or multiple site structures.
Tools & Platforms We Use
Our team uses modern digital design and collaboration tools. Familiarity with the platforms below helps ensure smooth collaboration in our remote environment.
Design & Creative Tools
Figma (primary design platform)
Figma components, variables, and design systems
Figma libraries and scalable component structures
FigJam for concepting, information architecture, and collaboration
Designing responsive component systems across breakpoints
Adobe Photoshop (as needed)
Adobe Illustrator (as needed)
Strong proficiency in Figma and component-driven design systems is essential for this role.
If you primarily design in other tools or rely heavily on static page-based workflows, this role may not be the right fit.
Collaboration & Communication
Slack for team communication
Google Workspace (Docs, Sheets, Drive, Calendar, Meet)
Project Management & Workflow
ClickUp for project management
Basecamp for client communication and project coordination
QA & Review
BugHerd for website QA and issue tracking during development
Communication & Remote Work
Overlap is a fully remote team. Clear and responsive communication during working hours is essential for keeping projects moving forward. We’re looking for someone who is comfortable collaborating through Slack, calls, and asynchronous updates. This includes acknowledging messages, communicating availability, and keeping teammates informed about progress when working remotely.
Client Communication
This role will sometimes participate in client conversations and presentations. The ideal candidate is comfortable explaining design decisions clearly, connecting design choices to strategy, and responding thoughtfully to feedback. The goal is not simply defending design decisions, but guiding conversations so the final work remains aligned with the overall system and project goals.
Growth Opportunity
This role has room to grow into expanded leadership over time. As the team and projects grow, there may be opportunities to take on greater responsibility in shaping the design discipline within the company. Potential paths may include Senior Creative Lead, Creative Director, or Digital Product / Experience Lead depending on individual growth and company needs.
Salary Range
$110,000 – $135,000 USD depending on experience.
Bonus opportunities may be available based on performance.
Why Join Overlap
Overlap is a small team working on complex digital systems where creative thinking and technical ownership are closely connected. Working here means meaningful ownership over your work, collaboration across strategy, design, and development, opportunities to influence projects at a strategic level, and the ability to grow alongside a team that values thoughtful systems and strong design craft. If you enjoy solving complex design problems and working where creative and technical thinking overlap, we’d love to talk.
Deal Breakers
To save everyone time, here are a few signs this probably isn’t the right role for you.
If several of these feel familiar, this role likely won’t be a great fit.
1. You care more about trendy design than thoughtful design.
We appreciate beautiful work, but we care more about clarity, structure, and intentional design than chasing visual trends.
2. You prefer designing without thinking about how things get built.
Our designers work closely with developers. Build constraints aren’t a nuisance here — they’re part of the design process.
3. You disappear for long stretches without communicating.
We’re a remote team. A quick “Got it, I’ll respond in an hour” goes a long way. Communication keeps the whole team moving.
4. You’d rather work alone than collaborate.
Our work lives at the intersection of strategy, design, and development. Collaboration is constant.
5. You struggle explaining the thinking behind your design decisions.
You don’t need to give a TED Talk, but you should be comfortable walking someone through your reasoning.
6. Client feedback immediately feels like criticism.
Feedback is part of the process. The best designers know how to listen, interpret, and evolve the work.
7. You prefer being told exactly what to do rather than owning the problem.
We value designers who think independently and take responsibility for outcomes.
8. Information architecture and system thinking feel boring to you.
Structuring complex digital experiences is a big part of the work here.
9. You’re looking for a large agency environment with lots of layers and structure.
We’re a small team. That means less hierarchy, more ownership, and more visibility into the work.
10. You’re looking for a role where you can coast.
We care about the work. We care about improving. And we care about building something meaningful.
If you read this list and thought, “Good. I was hoping they’d say that.”
Then we should probably talk.
Please email dale@overlapinteractive.com and send your resume and portfolio link.
