Brand Designer & Marketing Lead

Job Overview

Otter Technologies is seeking a Brand Designer & Marketing Lead (Illustration-First) to join our team full-time.

This is not a traditional marketing manager role.

We are looking for a highly skilled illustrator and graphic designer at the core—someone who understands that great marketing starts with great design. With modern AI tools handling much of the repetitive marketing execution, this role focuses on visual identity, brand systems, creative direction, and design leadership across our growing ecosystem of software brands.

We recently hired a full-time videographer (starting March 1st) who will be producing one new video every week (52 per year). This role will work closely with that videographer by defining brand visuals, creative direction, and design standards—but you will not be responsible for filming.

What You’ll Be Responsible For

Brand & Design (Primary Focus)

• Build and maintain the brand book across all Otter Technologies products (OtterSign, OtterText, OtterOrder, OtterScrub, and future products)

• Define and design:

  • Color palettes

  • Typography systems

  • Icons, illustrations, and visual language

• Ensure all brands feel cohesive while remaining distinct

• Design:

  • Trade show booths and signage

  • Stickers, swag, and promotional materials

  • Campaign visuals for ads, web, and social

• Create visual mockups, storyboards, and creative concepts for campaigns

Marketing Execution & Direction

• Own social media design and visual direction across all brands

• Design creative assets for:

  • Google Ads

  • Meta Ads

  • Social media campaigns

  • Email campaigns and templates

• Define and maintain brand voice and tone

• Collaborate with advertising specialists (you are not the media buyer)

• Work cross-functionally to support product launches and new brand initiatives

AI-Forward Workflow

We fully embrace AI as a tool. A strong illustrator + designer + AI can outperform traditional marketing teams.

This role is ideal for someone who understands how to use AI to scale their creative output, not replace their creative thinking.

Who This Role Is For

• You are a real illustrator (you sketch, not just click)

• You have strong design instincts and care deeply about aesthetics

• You want ownership of how brands look, feel, and evolve

• You want creative freedom with real responsibility

• You understand how design drives marketing performance

Bonus points if you enjoy sketching otters 🦦

Required Experience & Skills

• Strong illustration and graphic design background

• Portfolio demonstrating illustration-first branding and design work

• Proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign)

• Experience designing for both digital and print

• Strong understanding of brand systems, color theory, and layout

• Ability to manage multiple brands and projects simultaneously

How to Apply (IMPORTANT)

DO NOT APPLY WITH A RESUME. We will not review resumes.

To be considered, you must submit:

1. A link to your graphic design / illustration portfolio (Behance or similar)

2. Photos of your sketchbook

Every real illustrator has a sketchbook. We want to see how you think and draw by hand.

Applications without both will not be considered.

Compensation

• Starting salary: $69,000/year

• Bonus opportunities tied to company growth and marketing performance

• Long-term growth potential as Otter Technologies expands