Senior Marketing Designer (CPG / eComm)
WHO WE ARE & WHAT WE DO
Truvani is a health and wellness brand that has one clear mission: create products people use in their daily lives with CLEAN, simple ingredients.
Many companies claim it. We actually mean it.
As a leading provider of high-quality supplements, protein powders, and snack bars, we are committed to transparency, purity, and sustainability. Our mission is to provide products you can trust, with ingredients you can pronounce, and to inspire healthier living for all.
If you’re a talented, ambitious person who wants to create the best health and wellness products, apply to join our team!
About the Position
We’re looking for a Senior Marketing Designer with deep experience in CPG and e-commerce who can own projects from idea to execution. This is not an entry-level role. You’ll be expected to bring strategic thinking, strong design skills, and a CRO mindset to every project—then back it up with performance.
You’ll work across paid social (Meta ads), websites/landing pages, packaging, and print, turning creative briefs into high-performing concepts and assets. You should be just as comfortable in a fast-paced testing environment as you are crafting a beautiful, print-ready dieline.
YOUR RESPONSIBILITIES INCLUDE
Concept & Design
Develop and pitch design concepts based on creative briefs and performance goals.
Create static and motion assets for Meta ads (Facebook/Instagram) that are optimized for performance.
Design high-converting landing pages and on-site assets with CRO in mind (above-the-fold, hierarchy, CTAs, etc.).
Design CPG packaging and print materials (boxes, pouches, labels, displays, sell sheets, etc.).
CRO & Performance
Collaborate with marketing and growth teams to plan and execute A/B tests on creative (ad concepts, hooks, layouts, offers).
Interpret performance data and use it to iterate on designs, improve CTR, conversion rate, and overall funnel performance.
Propose new creative tests based on insights, trends, and competitor research.
Ownership & Collaboration
Work as a self-starter, managing your own projects, timelines, and priorities.
Contribute to and help evolve the visual identity across digital and print.
Present and defend your design decisions to stakeholders with clear rationale tied to performance and brand.
Collaborate closely with marketing, e-commerce, and product teams.
OUR IDEAL CANDIDATE
5+ years of professional design experience, with a strong focus on CPG and e-commerce.
Proven experience designing Meta ads (Facebook/Instagram) that have actually shipped and been tested at scale.
Hands-on CRO experience:
Landing page design for conversion
Familiarity with A/B testing and working with performance data
Solid portfolio of CPG work:
Packaging design (3D mockups, dielines, print-ready files)
Print collateral (POS, inserts, postcards, etc.)
Strong skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and/or Figma.
Clear understanding of e-commerce flows ( PDPs, landing pages, email graphics, ad → landing page continuity ).
Ability to lead yourself: you don’t wait for step-by-step direction and are comfortable owning projects end-to-end.
Comfortable working in a fast-paced, test-and-learn, CRO-driven environment.
Strong communication skills: you can explain why something is designed a certain way in plain language, backed by logic and data.
Nice to Have
Experience with DTC brands in food, beverage, supplements, fashion, makeup / beauty, or similar CPG categories.
Familiarity with Shopify or other e-commerce platforms.
Basic understanding of performance marketing metrics (CTR, CVR, ROAS, etc.).
Experience with simple motion/animated assets for ads (e.g. After Effects, Premiere, or similar tools).
THE NITTY GRITTY
Full time market-based compensation based on experience
Fully remote with flexibility and autonomy
Collaborative and innovative team culture
Health (medical, dental, vision) benefits and 401k benefits offered after 60 days
Paid time off and paid holidays
Paid parental leave
Remote Work and Education Stipend
Truvani Monthly Store Credit
Position is available immediately and will remain open until filled
This is a permanent position with an opportunity to grow within the company (so we would like to hire someone that is awesome and is excited about being a part of our team).
How to Apply
Please send:
Your portfolio (required) with:
At least 2–3 Meta ad examples used in real campaigns
CPG packaging examples
Landing pages or CRO-focused designs
Your resume
A brief note explaining:
Your most successful ad or landing page design and what made it work
