Performance Creative Designer
About the Role
We’re looking for a Graphic Designer who specializes in creating high-impact ads and visuals for DTC brands to join our team at Y'all. The ideal candidate has a strong design foundation, is proficient in Figma, and uses creative data to continuously optimize and iterate. In this role, you’ll collaborate closely with media buyers, creative strategists, and brand managers to develop creatives that cut through the noise and convert.
Key Responsibilities:
Ad Creative Development: Design high-impact static ads for Meta, TikTok, and Google, leveraging proven frameworks.
Data-Driven Design: Balance brand consistency with performance insights by leveraging customer data and historical test learnings to create ads optimized for conversion.
Creative Testing: Partner with media buyers to rapidly test and iterate creative concepts, focusing on clarity, benefits, and unique positioning.
Figma Expertise: Utilize Figma to create polished, on-brand ad visuals that are optimized for paid social.
Creative at Scale: Maintain quality, consistency, and brand alignment while delivering creative at scale in a fast-paced environment.
AI-Enhanced Design: Experiment with AI tools for concept generation, creative variations, and performance optimization.
Cross-Channel Consistency: Ensure brand voice and visual consistency across various ad formats, including image carousels, static banners, and hybrid ad formats.
File Organization and Naming: Maintain clean, organized files and follow established naming conventions to streamline team collaboration and reduce friction in the creative workflow.
Collaboration: Work closely with creative strategists, copywriters, and video editors to ensure cohesive storytelling across all touchpoints.
Skills and Qualifications:
Required:
3+ years of experience designing ads for USA DTC brands.
Expertise in Figma (essential), with a strong portfolio showcasing static ads for paid social campaigns.
Understanding of consumer behavior and its impact on ad performance.
Ability to create ads that drive immediate action and emotional connection.
Excellent visual storytelling skills with a focus on clarity, benefits, and positioning.
Work PST hours.
Bonus Skills:
Video editing experience for UGC ads and motion ads.
Experience with creative strategy and translating business goals into new ad concepts.
Experience with food & beverage (F&B) or health & wellness brands.
Familiarity with AI tools for creative concepting and ad variations.
Why Work With Y’all?
Work with exciting and fast-growing brands doing creative things.
Learn and grow within a high-performance creative team.
Flexible work arrangements and a supportive team environment.
Access to advanced training on creative strategy, testing frameworks, and digital advertising best practices.
401K with match.
Unlimited sick and mental health days, with generous PTO.
Think you’re a good fit? Please send your ad portfolio to travis@yall.co with the subject line Designer Job at Y’all. In that email, please include two of your personal favorite DTC brands. It can be brands you love the ads for and brands you love to use in your day-to-day life.
