Joana Villar

I have a degree in Industrial Design, but I’ve focused my professional path in the digital market, starting as a web designer and therefore, when the new technologies of CMS, SaaS and smartphones took a surprising growth in the last decade my work diverged mainly to the digital interaction, taking the same principles and methodologies linked to the importance of human-centred design acquired from the industrial design knowledge and adapted to the Digital Era to create the best creative approach and problem solving, designing new and better solutions that are adjusted to the user needs without compromising the functionality and main goal of the product.

I have over 10 years of experience, and I've worked in several business markets such as Software, Finance, Bank, Health, Music, Real Estate and I have worked for multinational companies like Thomson Reuters and Alfresco Software which gave me a deep knowledge of a complex design process within heavy data visualisation and I've got the opportunity to develop,