Goal: Design a premium, timeless logo for NEW STANDARD with a calm, precise, trustworthy feel (“quiet confidence”).

- Symbol is only a circle (no other shapes/icons), alternatively "NS".

- Built on symmetry and balance (centered, harmonious proportions).

- Wordmark: NEW STANDARD

- Works perfectly in black/white, one-color, and in very small sizes.

Brand cues: Clarity · Presence · Peace, Balance
Optional concept layer: “singularity” as unity / one point / one center (subtle, not sci-fi).

Avoid: Techy/neon/futuristic look, gradients, shadows, 3D, gimmicks.

Process:
- Some initial directions (typography + circle size/placement/spacing)

- Then we pick direction and refine

Deliverables:
SVG + PDF + PNG (transparent), mono + inverse versions

Confidentiality/ disclaimer: Do not publish or share the work publicly without written approval.