Brand Identity Development
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CAPLUDE is a newly filed consumer brand for a social‑networking and online marketplace platform. I’m looking for an experienced brand identity designer to create a distinctive, modern identity that can work across web, iOS, Android, social media, and marketing.
The project should include:
- a custom wordmark
- a standalone symbol/app icon
- a combination mark
- a color palette
- typography direction
- light/dark/monochrome variants
- a concise brand guide with production‑ready vector assets
The app icon is especially important: it should be simple, memorable, recognizable at small sizes, and strong enough to stand on its own without the wordmark.
I’m looking for an identity that feels contemporary, trustworthy, and consumer‑friendly without looking generic or overly corporate. Originality matters more than trendiness.
One important constraint: the visual identity should avoid resemblance to CapCut, including similar ribbon/X‑shaped iconography or a confusingly similar overall visual impression.
I’d like to see 2–3 thoughtful creative directions, then refine one into the final identity system.
Please share relevant work in branding for mobile apps, SaaS, social platforms, marketplaces, or consumer technology, along with your process, availability, timeline, and approximate project fee.
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