Becky Ediger

As a Design Director with deep expertise in branding and packaging, I specialize in developing cohesive, scalable design systems tailored for today’s omnichannel landscape. My focus has been on crafting visually consistent brand experiences that drive recognition and engagement across every touchpoint. Over the past 22 years at Willoughby Design—a nationally recognized design firm—I’ve contributed to impactful brand communications for clients ranging from national to regional and local levels. This includes start-ups, established brands, corporations and nonprofits. Branding successes include Dixie, Rally House, Pet Supplies Plus, Main Event, Panera, Williams Sonoma, Hershey’s, Russell Stover and KC Pet Project.