Asad Zia

I design mobile app concepts that feel clear, intentional, and alive. The kind of visuals that help founders see their product’s potential and help investors feel it.This service gives you a focused, high-impact glimpse of your future app: clean UI, thoughtful UX, and a polished visual direction you can confidently build from.Perfect for:startups validating ideas, founders pitching a vision, teams refreshing their product, or anyone who needs a concept that looks real enough to move forward.What’s Included5–7 High-Fidelity ScreensYour core experience, designed with clarity and brand intention.UI/UX DirectionClear flows, thoughtful hierarchy, and a cohesive visual feel.Design System BasicsColours, type, components, and interaction principles to guide your build.Figma Source FileClean layers, components, and ready-for-handoff structure.Two Rounds of Light Refinements (2 Revisions)Text tweaks, spacing adjustments, or interaction polish(Major pivots or new screens require a scope update.)ToolsFigma — UI, Components & Assets.Google Meet / Slack — For communications, calls for alignmentImportant NoteThis service covers design only.No development/code is included.Any new features, new flows, or additional screens outside the 5–7 will require a revised scope.

Step 1 — DiscoveryBefore anything is designed, I listen to your brand, your users, and the quiet gaps your current website isn’t filling.What this stage includes:Market trends scan: I identify UI/UX patterns shaping your industry.Current website audit: I highlight friction points, missed opportunities, and areas of strength.Mood & Direction Board: A curated world of typography, colour logic, layout rhythms, and tonal direction designed to match where your brand wants to go.This is where the foundation is set — quietly, intentionally.Step 2 — Concept DesignWhere the future takes form. You choose one of the following formats:Option A — Full Landing Page Concept01 complete landing experience designed end-to-end, showing the full narrative flow of your brand.Option B — 05 Content-Block ConceptsFive high-fidelity content sections (hero, story block, features, testimonials, product grid, CTA, etc.)Designed to allow you to mix and match with clarity.Both give you a fully realised visual direction — not wireframes, not guesses, but a vivid, brand-aligned concept you can feel.What You GainA deep understanding of your website’s strengths and weaknessesA clear, tested design direction crafted by a professionalA tangible, high-fidelity landing concept that shows what your brand can becomeConfidence in your next steps — whether you continue with a full build or not

Responsive, visually engaging email templates tailored to your brand. Delivered in an editable Figma file and optimized for platforms like Klaviyo, Mailchimp, or any ESP of your choice. (This package doesn't contain integration)(This project assumes you've a Brand ID Ready to use)Pricing8 emails – $1000 (2 emails per week for a month)Additional emails – $50 per emailProcess and FlowBrief and Requirements – Understand campaign goals, audience, and brand guidelinesWireframe or Moodboard (Optional) – Map layout, structure, and content hierarchyDesign Concept – Create responsive, on-brand email designs in FigmaReview and Feedback – Refine the designs based on inputFinal Delivery – Provide editable Figma files ready for development or direct useEmails designed to capture attention, stay on brand, and drive results.

Landing Page DesignA high-impact landing page built to captivate visitors and guide them toward action, whether sign-ups, purchases, or inquiries. Every detail is crafted to make an impression and drive results.What’s IncludedWireframe and Layout – Structure every section for clarity, flow, and conversionCustom Visual Design – On-brand typography, imagery, and graphics that speakResponsive Mockups – Seamless experience across desktop and mobileHandoff Files – Clean, organized layers with notes for smooth developmentToolsFigmaFigma for interactive mockupsSlack and/or Google Meet for clear, ongoing communicationProcess and FlowDiscovery and Brief – Pin down goals, audience, and messagingConceptual Wireframe (within 3 days) – First layout draft for feedbackDesign Iterations (5 Revision) – Refine visuals and align every detail with the brandFinal Approval and Handoff – Deliver ready-to-use design filesA landing page that does more than exist. It engages, convinces, and converts.

Go from idea to fully realised design, fast. MVP design for early-stage founders and tech teams who need a clear, polished vision for their product.With experience with many startups, business goals become lean, thoughtful, and scalable designs that feel intuitive and delightful. Mobile-first or responsive web, every screen, flow, and interaction is crafted with care, clarity, and purpose.What’s IncludedUser Flow & Information Architecture – Every path mapped with clarity so users always know where they’re headed.High-Fidelity Screens – Pixel-true designs shaped to each platform’s language and your brand’s tone.Mini Design System & Style Guide – Components, colours, and typography built for longevity and scale.upto 30 High-Fidelity Mobile Screens – A full suite of polished, platform-aware screens that cover your core journeys, edge cases, and micro-interactions. ($25 per screen after 30 screens)ToolsDesign: Figma,Prototyping: FigmaCommunication: Slack, or Google MeetProcess & FlowDiscovery & RequirementsWe clarify the purpose, the people you’re building for, and the heartbeat of the product.User Flows & Wireframing Shape the core journeys. Low-fidelity sketches to align vision before we add depth.High-Fidelity Design Bring the interface to life. Platform-cognizant, visually sharp, and emotionally intuitive.Build an interactive prototype that feels close to the final experience.Design Handoff Clean files, organised systems, and a style guide that lets developers move without friction.

Logos that stick. High-impact, memorable, and built to define the brand’s identity. Every detail is intentional, versatile, timeless, and made to leave a mark.What’s IncludedWordmark and/or Logo Mark Design – From scratch or a refresh of an existing mark.3 Concepts Presented – Explore different directions to find the right fit.1 Concept Selected – Refine and perfect the chosen direction.3 Rounds of Revisions – Adjust, iterate, and polish until it resonates.Final Delivery – Vector files (.AI, .PDF), PNGs, and a Mini Brand Style Guide for Colours & Typography.Every detail, shape, color, typography—is crafted to leave a mark, versatile for any application, and ready to scale with the brand.

Mobile app interfaces crafted with intention. Simple to use, calm to look at, and smooth to move through. An experience that feels natural in the hand and effortless in the mind—whether on iOS or Android.What’s IncludedUser Flow & Information Architecture – Every path mapped with clarity so users always know where they’re headed.High-Fidelity Screens – Pixel-true designs shaped to each platform’s language and your brand’s tone.Design System & Style Guide – Components, colours, and typography built for longevity and scale.75–80 High-Fidelity Mobile Screens – A full suite of polished, platform-aware screens that cover your core journeys, edge cases, and micro-interactions. ($25 per screen after 80 screens)ToolsDesign: Figma,Prototyping: FigmaCommunication: Slack, or Google MeetProcess & FlowDiscovery & RequirementsWe clarify the purpose, the people you’re building for, and the heartbeat of the product.User Flows & Wireframing (~1 week)Shape the core journeys. Low-fidelity sketches to align vision before we add depth.High-Fidelity Design (2–3 weeks)Bring the interface to life. Platform-cognizant, visually sharp, and emotionally intuitive.Build an interactive prototype that feels close to the final experience.Design HandoffClean files, organised systems, and a style guide that lets developers move without friction.Give your users an app that feels clear, intuitive, and inviting from the first tap. Let’s turn your idea into a mobile experience that flows.

A website that speaks. Clean, intentional, and layered with meaning—crafted to hold your brand, your story, and your audience. Not just pages, but a space built to grow, scale, and resonate.What’s Included5 Core Pages – Usually Homepage, About, Services, Blog/Portfolio, Contact. (customizable )Fully shaped around your brand and your story. (Requires Brand ID)UX / Flow & Architecture – Every click, every scroll, every path intentional.High-Fidelity Designs – Every pixel aligned with your identity.Responsive Design – Mobile, tablet, desktop.ToolsDesign: Figma (Final Delivery)Communication: Slack or Google MeetProject Tracking (optional): SlackProcess & FlowInitial Consultation (60 min) – Clarify vision, goals, and essence.Sitemap & Wireframes – Map the journey, shape the paths.Design Concept & Feedback – Present, refine, iterate—till it speaks.Refinement & Finalization – Every detail sharpened, every page polished.Handoff – Clean files, style guides, assets, everything you need to own it.This is more than a website. It’s a foundation. A voice. A space that moves people, reflects your brand, and grows with you.

Brand strategy, for me, isn’t paperwork or positioning charts. It’s listening for what your brand is trying to say before it has the language for it. I help you pull out the voice hiding underneath the noise, the one your audience can feel in their bones.We explore the truth of your brand: its pulse, its posture, the story it’s already whispering. Through intentional workshops and sharp, grounded insight, we shape a brand that moves with purpose. Not accidental. Not decorative. Inevitable.I’ve spent years building brands as living identities, not visual wrappers. I guide you from uncertainty to recognition, until you know exactly what you stand for, how you speak, and how your presence lands in a room, digital or physical.What’s IncludedVisual Identity DeliverablesLogo SystemPrimary, secondary mark, sub-marks that keeps your brand flexible without losing its centre.Expanded Color PaletteCore brand colours plus supporting accents, built for clarity, contrast, and emotional coherence.Typography SystemA full hierarchy: headline, sub-headline, and body styles that shape how your brand speaks on the page.Brand Guidelines (PDF)A clear, usable reference with logo rules, colour codes, typography standards, and the logic behind them.Brand Asset LibraryPatterns, icons, and any custom visual elements that extend the brand’s voice across mediums.Final FilesDelivered in AI, PNG, JPG, EPS, and PDF so you’re ready for print, digital, and everything in between.Brand Strategy Workshops x1/weekWhere we dig beneath the surface to define your mission, vision, values, and the emotional spine of your brand.Competitive & Market Analysis A clear reading of the landscape to spot the gaps, the openings, the places you can stand apart.Brand Positioning & MessagingWe craft the voice that feels unmistakably yours: grounded, distinct, and capable of holding attention.Visual Identity DirectionEarly language for how your brand will look and move: logo foundations, palette, typography, and stylistic logic.Comprehensive Brand Guidelines A living system of rules, voice, and visual standards that keeps your brand coherent across every touchpoint.Long-Term Implementation Plan A roadmap that protects your momentum and keeps everything consistent as you grow.ToolsFigJam for collaborative workshopsFigma / Illustrator / Photoshop for visual exploration + DesignGoogle Meet for check-ins, reflections, and milestone reviewsProcess & CommunicationDiscovery Session (60 min - Once or twice a week)We explore your challenges, your ambition, and the quiet things your brand is trying to say.Strategy WorkshopsGuided sessions where we shape your core values, positioning, tone, and narrative.Competitive & Audience ResearchWe map the terrain around you to understand where you belong and where you can lead.Concepts & RefinementStrategic recommendations plus early visual direction, refined through honest, iterative feedback.Brand Guidelines & ImplementationYour full identity system comes together into a clear, usable document that holds both logic and soul.Ongoing SupportAfter launch, I stay available for consulting, tuning, and any future evolution your brand asks for. If you need new deliverables or additional design work, we scope it separately so everything stays fair, transparent, and intentional.