Nikolay Byutyunev

’m Nikolay Byutyunev, co-founder of 2x22 Studio, where we craft bold brands and seamless digital experiences for ambitious B2B, B2C, and SaaS clients. With over a decade of design experience, I specialize in reverse-engineering outcomes into impactful visuals and strategies that drive growth—online and offline.

My journey started with a Fine Arts degree in Bulgaria, honed through design roles in Germany and the U.S., and evolved into leading UI/UX and branding projects that merge aesthetics with functionality. At 2x22, I help businesses scale with thoughtful design systems, smooth customer onboarding, and big, imaginative ideas.

Beyond the studio, I mentor aspiring designers, speak about creativity and business, and write to inspire growth in design and life. Brazilian Jiu-Jitsu, cycling, and my family keep me grounded, helping me approach challenges with discipline and vision.

Let’s connect and create something extraordinary together—whether you’re scaling a business or reshaping an idea.