Floating Series

Floating is actually a series about restrictions. I've noticed I feel more creative when I have a set of rules to follow. Almost like brand guidelines. In this case, using only 3 colors and one tool helps me feel in control. When I'm given a blank canvas with no rules to follow, it makes me feel like I'm "Floating" with no purpose or end in sight. This is an illustration project created to navigate this feeling.

Brad Hansen
Creative Director, Designer, & Illustrator

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