HEMA BOOK DESIGN - JO HAWKES

Create a premium magazine introducing HEMA to the Middle Eastern markets. Role: Art Direction, Graphic Design, Headline Copywriting, Editorial & Print Design.

In the The Netherlands, HEMA products are crucial staples in the Dutch household. From colouring pencils for kids to the famous ‘Rookworst’ sausage, the store has every item you’ve ever needed and more. Expanding the business to the Middle East was a challenge for the familiar, homely brand. They tasked me to design a premium magazine introducing them to a wider audience. A balance between the friendly, bright face of HEMA and a more luxurious feel formed the final publication.