Buchanan Real Estate

Buchanan Real Estate's values center around building personal relationships with their clients and going above and beyond to connect with them to better be able to help them find a home that they truly love.

The hand-lettered script paired with a heavy sans serif typeface emphasizes family, connection and passion for one's home search with the flow-y custom script along with the solidity and security suggested by the bold sans-serif typeface. Using a key as the mark (with a subtle B implied) puts a focus on the connection between client and realtor along with the connection between a client and their home.