U-watch design concept

Hey everyone.

It is team design concept of eco-watch that can help solve ecology problems in Ukraine.

What was the task?
The main task of this project was to create a concept of eco-product which collaborate with famous ukrainian artist Mariia Prymachenko. We took her paintings and used them on first mushroom wooden watch.

Design process
1. Collect information about watch, eco-trends and competitors.
2. Brainstorming and analyzing (come up with concept, slogan, brand name; write texts, prepare images).
3. Create user persona (understand pain points).
4. Moodboard. Wareframing.
5. Prototyping.
6. Design.

What we got?
We developed minimalist design with pastel color and mushroom pattern (main eco-trend in our concept). On this site visitor can buy watches and get more information about helping our planet and Mariia Prymachenko.

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