arco 3

Logo concept for an IT Security company in based in Zurich, Switzerland. This was the chosen version.

The arco logotype is a stylized sans serif mark. The clean minimalist style is fresh, current and technological with rounded letter forms wrapping to create a sense of security and sheltering. The logo can be used on its own or with a tagline.

The cool green/blue color palette invokes trust, security and technology with the turquoise color transition for empathy and calm.