Design Shark Visual Identity 02

DESIGN SHARK CONCEPT 2

Another rendered exploration for the visual identity of Design Shark. The goal was to create a mark that is bold, balanced, simple, flexible, and of course has the ability to be memorable.

In my past explorations, I’ve tried to fit All 3 elements of D+S+Fin in one mark and it was difficult to make all the elements stand out while integrating together in a smart way. So the idea behind this concept was to strip down the elements a bit by eliminating the “S” and just allowing the fin to act as the shark component while make the “D” more obvious and prominent. By no means is this a flawless design, but I really believe it’s a functional design piece that accomplishes the goals I’ve set out.