Unity Gym

Unity, a gym and personal training studio in Dubai.

This was the concept the client went forward with. This route uses a bold mark to symbolise the unity of two things working together to create a whole. The two shapes, representing the personal trainer and their client, create a gap that suggests something is not yet whole/complete, and UNITY is there to help them achieve their goal or make something in their life whole.

In it’s entirety, the marks itself also symbolises the letter ‘U’, and has a negative space letter ‘I’ running through the middle, suggesting you and I are in it together, a UNITY of personal trainer and client.