Logo & Branding – Hilal Hajj and Umrah

Super excited to share recent project for a company providing services for Hajj and Umrah in United States for over 20 years. Hilal Hajj and Umrah have a long-standing record of satisfying customers to meet their religious obligations in the holy lands of Makkah and Madinah.

The goal was to make the brand standout, from the name to the look and feel. The brand mark inspired by the shape of the Kaaba which is the main character that will set the logo design and style of the calligraphy adding to it a strong and minimal brand visual, at the same time it gives artistic beauty and religious touch.

Arabic calligraphy (Square Kufic) reflects Tawaf. Tawaf is the important ritual of Hajj and Umrah which is performed go around the Kaaba.

Much more to come 😊

View full project on Behance
https://www.behance.net/asimnazir

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