Riders Brew Co. – Branding Concept

For the last few months, I've been working with Melbourne based brewery, Riders Brew Co., on a huge brand update.

The first phase of this project has been about developing a new logo, and visual language, as well as supporting collateral, such as beer label designs, packaging and tap decals, amongst other things.

The launch of this rebrand is just around the corner, and I can't wait to share it. Until then, here's one of the concepts that didn't make it out of development.

The guys behind Riders Brew Co. are avid surfers, mountain bikers, horse riders, skateboarders and musicians, with a love of Punk Rock. There's a lot to try and capture there, but I essentially wanted to imagine "What would Riders look like if it was skate brand from the 80's?".