Winter Bouldering League climbing competition route marker
Expanding the Winter Bouldering League brand into route markers.
The WBL competition works by having participants climb particular routes on the climbing walls, which they are then scored on based on how many attempts it takes the climber to finish the route.
To make it clear which routes were part of the competition, I designed these blue markers that could be pinned to the start position.
This work was done as part of my brand design role at Persona Studio.
badge
brand
brand identity
climbing competition
climbing wall
design
logo
mockup
photography
rock climbing
route marker
sponsor
sports competition
sports event
typography
way finding
white and blue
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Posted on
Jan 21, 2020
More by James Betts View profile
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