AGILE TRIBES
Our client needs a logo for their consulting business called "Agile Tribes". They want a simple and familiar logo that is easy to remember. Their company offers the following services:
Business strategy development: Business consultants can help clients develop the right business strategy to achieve their goals and objectives.
Financial management: Business consultants can assist with financial management, including budget planning, investment analysis, cash flow management, and more.
Marketing and branding: Business consultants can help with brand development and marketing strategy, including brand identity development, promotional strategy, and more.
Human resource development: Business consultants can help clients with human resource development, including recruitment, training and development, performance management, and more.
Information technology development: Business consultants can assist with information system development, including website development, database management system, and more.
Business performance analysis: Business consultants can help with business performance analysis, including data collection and analysis, business performance evaluation, and strategy improvement development.
After reading their brief, I created a logo as follows, with a triangle shape as it is already familiar. A triangle can be interpreted as a sign of progress or growth, as it has a pointed end that rises upward. This can show that the consultant can help their clients develop their business in the right way. The triangle also provides the initial shape of the company name which is the letter A, and there is a diagonal shape of the letter T.
For the color, I chose gray and blue. The combination of gray and blue in branding and logo for a consulting business can represent a professional and trusted image, which is an important quality for consultants to attract potential clients and build a good reputation.