Portfolio Website + Career Update

⚡️NEW WEBSITE & NEXT CAREER CHAPTER⚡️

The last 2.5 years of my product design career have been a blast: at @AJ&Smart, I’ve had a chance to work with some of the brightest and kindest people in the industry.

In my time here I’ve helped run 72 design sprints, each time starting fresh: digging deep into the problem, creating solutions, designing a high-fidelity prototype in just one day, iterating based on user feedback. For industries like healthcare, mindfulness, fintech, automotive, e-commerce, and media.

Some of these projects were for companies I've long admired, like @Twitter, @IKEA, @Tetrapak, and @adidas, to name a few. Others were just starting out. I helped design Oak Meditation by @Kevin Rose and Zero Fasting by @Mike Maser. Each had its own unique challenge, each got a well-executed solution and clarity on how to move forward.

It’s been an incredible journey but now it’s time for a new chapter.

Starting from February I’m going independent.

I’ll be working with innovative startups and mid-sized companies on digital product design, research, and strategy.

If design is in your company DNA and you want to kickstart a digital product, validate an idea, and achieve a stellar product design, reach out 💭

Here's the new portfolio https://fedor.design/